Traditional Markets
Traditional markets are an essential part of Korean daily life and culture. They offer fresh produce, clothing, and household goods at bargain prices. Haggling is common and expected.
Major Markets in Seoul
- Namdaemun Market โ Clothing, accessories, cosmetics, ginseng, street food. One of Korea's oldest and largest markets.
- Dongdaemun Shopping Complex โ Fabrics, fashion, wedding products. Open late into the night.
- Gwangjang Market โ Famous for street food (bindaetteok, mayak gimbap), textiles, and vintage clothing.
- Noryangjin Fish Market โ Fresh seafood. You can buy fish and have it prepared at restaurants on-site.
- Gyeongdong Market โ Traditional medicine ingredients, dried seafood, herbs.
The Seoul Bamdokkaebi Night Market opens seasonally at Yeouido, Banpo, DDP, and Cheonggyecheon. A unique experience combining food, crafts, and nighttime atmosphere.
Department Stores
Korean department stores offer high-quality goods with premium service. Prices are higher, but seasonal sales offer significant discounts. The basement food courts sell fresh and prepared food at reduced prices near closing time (50-70% off).
Major chains: Lotte, Shinsegae, Hyundai, Galleria.
Hypermarket Chains
Large stores with food, clothing, and household items at lower prices. Popular with families.
- E-Mart โ Korea's largest hypermarket chain
- Home Plus โ Formerly Tesco Korea
- Costco โ Membership required, wide selection of imported goods
- Lotte Mart โ Part of the Lotte group
- E-Mart Traders โ Warehouse-style, membership required
Convenience Stores
Found on nearly every street corner, open 24/7. They sell ready meals, snacks, drinks, and daily essentials. Prices are slightly higher than supermarkets. Major chains: CU, GS25, 7-Eleven, Emart24.
Online Shopping
Korea is one of the most active online shopping markets in the world. Popular platforms:
- Coupang โ Fast delivery (Rocket Delivery), wide selection
- Gmarket โ Large marketplace, English interface available
- 11st (11๋ฒ๊ฐ) โ SK-operated marketplace
- Naver Shopping โ Price comparison and integrated shopping
Source: KOTRA 2019 Guide to Living in Korea. Store info may have changed โ check directly before visiting.